{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While a lot of high-end brand names drive exposure through social media advertising, celebrity partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products haven't transformed a lot in years; it does not have TikTok, and doesn't offer celebs